Durai Farm Ventures has been launched with an aim to provide healthy and premium quality poultry products and pets. The farm has been established in a clean environment at the foot hills of western ghats near Rajapalayam on NH 744 Madurai - Tenkasi Highway.

The promoters hail from Krishnapuram (Rajapalayam Taluk), a village that was nominated as Model Village during Perunthalaivar Kamaraj's rule in Tamilnadu. They are engineers by education and practice farming as tradition.